About Email Marketing
Email marketing is utilized by many organizations and marketers for brand awareness, building customer loyalty, gaining or converting more customers, company advertisements or for communicating promotional offers and many more.
This Email Marketing course will enable you about how to stop Emails heading off to the spam organizer. We guide you about using bulk mailing online software will made you skilled in every aspect of email marketing like conversion tracking, open and click rates of email, building designer mail templates and newsletters and many more.
Content
Email marketing an overview
• Introduction to Advanced Email Marketing
• Fundamentals of Email Marketing
• Email Best Practices and Myths
• Bulk Email concept
• Things you can do with Emails
Elements of marketing emails
• Advantages of the different text formats (HTML or Plain Text)
• Permissions & E-permissions
• Frequency & Ethics of Newsletters
• Defining your Goals
• Email Marketing Strategies
Build your email list
• Learn ways to build your email list
• Build your email list through a website subscribe form
• Segmentation
• Active Users
Measuring your email campaigns success
• Open rates, click-through-rates, unsubscribe rates, conversion rates, and
bounce rates.
• A/B Split Testing
• How to deal with Spam Filter
• Choosing your metrics
• Tracking Landing Pages
• Analyzing Test Results
• Setting your Budget
Certification
After the successful completion of the training and project he/she will be awarded with training certificate/certificate of completion
Placement Preparation
Along with this course, you will also get complementary (free of cost) access to the Gradient Infotech placement preparation module, which is a package to help you ace your placements/ internships hunt.
You will learn how to write your resume, cover letter and how to prepare for your interviews.