Diploma in Digital Marketing

About Diploma in Digital Marketing and SEO
Gradient Infotech standout amongst other driving Digital Marketing organizations in Nagpur and Pune. Nowadays businesses are using digital media for creating brand awareness among customers. They are connecting with their present and imminent clients via search engines, social media sites, emails and their websites.

Our Digital Marketing Training Institute in Nagpur and Pune puts stock in sharing the correct information with candidates keeping in mind to build career of candidates in digital marketing. Our course content is designed and planned in such a way that candidates can develop new marketing strategies in their mind and help business to set new standards.

Digital Marketing consists of following type:
1. Search Engine Optimization
2. Search engine marketing (SEM)
3. Content Marketing
4. Pay-Per-Click (PPC)
5. Social Media Marketing
6. Email Marketing
7. Google Places
8. Web Analytics
9. Mobile SEO

Content
Let us take a look on what you will learn in Digital Marketing Training
Search Engine Optimization
• Open rates, click-through-rates, unsubscribe rates, conversion rates, and bounce rates.
• A/B Split Testing
• How to deal with Spam Filter
• Choosing your metrics
• Tracking Landing Pages
• Analyzing Test Results
• Setting your Budget

Content Marketing
• Content Marketing Overview and Strategy
• Content Marketing Channels
• Creating Content
• Content Strategy & Challenges
• Image Marketing
• Video Marketing
• Measuring Results

Web Analytics
• Introduction
• Navigating Google Analytics
• Sessions
• Users
• Traffic Source
• Content
• Real Time Visitors
• Bounce Rate%
• Customization
• Reports
• Actionable Insights
• Making Better Decisions

Social Media Optimization
• What is Social Media?
• How social media help Business?
• Establishing your online identity.
• Engaging your Audience.
• How to use Groups, Forums ,etc.
• To know more Details about SMO Click Read More

Social Media Marketing
Facebook Campaign
• Creating paid campaigns in Facebook
• Audience targeting
• Bids & Budget strategies
• Page & Post boost
• Event promotions
• App promotions

LinkedIn Campaign
• Creating paid campaigns in Linkedin
• Audience targeting
• Bids & Budget strategies
• Create sponsored posts
• Create ads for website promotions

Youtube Campaign



Search Engine Marketing
• Campaigns includes Google PPC ,Linkedin ,Youtube Video ,Facebook Campaign.
• Benefits of Adwords compared to other Networks.
• Adwordsetup , Creating , Planing , Deployment,etc.
• To know more Details about SEM

Conversion Optimizer
• Introduction to Conversion Optimization
• Conversion Planning
• Landing Page Optimization
• Engaging in a Dialog with Your Users
• Taking Action with Conversion Strategies
• PPC Conversion Strategies

Email Marketing
• Introduction to Email Marketing basic.
• How does Email Marketing Works.
• Building an Email List.
• Creating Email Content.
• Optimising Email Campaign
• To know more Details about Email Marketing

Mobile SEO
• Understanding different devices
• Mobilegeddon- A mobile algorithm
• Deciding design patterns for mobile pages
• Signal your configuration to search engines
• Avoid common mistakes


Affiliate Marketing
Certification
After the successful completion of the training and project he/she will be awarded with training certificate/certificate of completion
Placement Preparation
Along with this course, you will also get complementary (free of cost) access to the Gradient Infotech placement preparation module, which is a package to help you ace your placements/ internships hunt. You will learn how to write your resume, cover letter and how to prepare for your interviews.
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Course Duration

  • Duration - 60 days

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