Google PPC training Course

About Google PPC training Course
Google pay per click is best way to get visitors on your website when you want more traffic and want to immediately increase website clicks. Using SEO it might take a period of six months for your site to come in top rankings, but this is not in case of PPC. You pay Google for particular keywords to show your listing on top of first page and each time user click on paid listing you will be charged.

Content
Google Adwords
1. Ad-Words Account Setup
2. Creating Ad-Words Account
3. Ad-Words Dash Board
4. Billing in Ad-Words
5. Bidding Strategies
6. CPC, ECPM, CPL & CPA
7. Shared Library s

Ad Server Display
1. Adnetworks
2. Publishers
3. Advertisers
4. Ad Inventory

Video Ads
1. Video Discovery Ads
2. Bumper Ads – 6 Sec Ads

Creating your first campaign
1. Creating First Campaign
2. Understanding purpose of Campaign
3. Account Limits in Ad-Words
4. Location and Language Settings
5. Networks and Devices
6. Bidding and Budget
7. Schedule: Start date, end date, ad scheduling
8. Ad delivery: Ad rotation, frequency capping

Adgroups and Keywords
1. Demographic bidding (Display Only)
2. Ad groups and Keywords
3. Keywords Targeting
4. Quality Score and Its Importance
5. Keyword Types (Broad, Phrase, Exact and Negative)
6. Placement Targeting
7. Topics & Interest based Targeting

Bidding Strategies
1. Cost per Click (CPC) strategy
2. Cost per Mile/thousand Impressions (CPM) Strategy
3. Cost per Acquisitions(CPA) Strategy
4. Cost per View (CPV) Strategy
5. Return on Ads Spend(ROAS) Strategy
6. Target Outranking Share Strategy
7. Target Search Page Location Strategy
8. Enhanced cost-per-click (ECPC) Strategy

Ads format and Types
1. Text Ads
2. Responsive Image Ads
3. Video Ads (Skippable & Non-Skippable)
4. Dynamic Search Ads
5. Dynamic Ads
6. Gmail Ads
7. Lightbox Ads
8. General Purpose Ads

Other Targeting methods
1. Remarketing
2. Affinity Audience Targeting
3. In-market Audience Targeting
4. Gmail Users Targeting
5. Location Based Targeting
6. Contextual Targeting

Conversions
1. Conversion Tracking Code
2. A/B Testing
3. First Click Attribution Model
4. Last Click Attribution Model
5. Time Decay Attribution Model
6. Linear Attribution Model
7. Position Based Attribution Model

Certification
After the successful completion of the training and project he/she will be awarded with training certificate/certificate of completion
Placement Preparation
Along with this course, you will also get complementary (free of cost) access to the Gradient Infotech placement preparation module, which is a package to help you ace your placements/ internships hunt. You will learn how to write your resume, cover letter and how to prepare for your interviews.
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Course Duration

  • Duration - 60 days

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