Social Media Optimization Course

About Google PPC training Course
Social media sites are the best way to increase website traffic. Marketing on these sites can facilitate small business to reach more customers. Your consumers will start communicating with your brand using social media sites, hence, having strong social media presence will drive more interest of customers towards your products or services. Using social media marketing in correct way can convey astounding accomplishment to your business.

Content
Social Media Optimization-an overview
• What is social media?
• How can social media help my business?
• Social Media Training: The Big Picture
• Conversations, relationships, word of mouth and transparency
• The key Social Media tools and networks
• Establishing your online identity and message
• The consolidated approach

Social Media Training: Blogging
• Why should you blog and What should you to blog about?
• The main types of blog post
• Research methods for writing quality, timely content
• Engaging your audience with video
• Making best use of specific Social Media platforms

Facebook
• An introduction to Social Media and Facebook in particular
• What is Facebook and why do so many people use it?
• What are the business benefits of a Facebook profile?
• The ground rules; the major do’s and don’t about creating a business profile on
• Facebook.
• How it works – the basics
• How it works – the advanced and little known features
• Etiquette on Facebook
• Getting your message across on Facebook
• Building your brand on Facebook
• Connecting and research with Facebook
• Creating new customers and keeping them
• Driving visitors to your website through Facebook
• Enhancing your Facebook activity
• Direct communication with your Facebook ‘friends’
• How can Facebook be used to aid my business?

Twitter
• How does Twitter work?
• Setting up a Twitter account
• Re-tweets, hash tags and lists
• Managing and enhancing Twitter with apps
• Tweeting rich media

Linked In
• Introduction to LinkedIn
• Why LinkedIn is key and its place in the social media and business worlds
• Setting your LinkedIn strategy
• Getting your Settings right for you
• How it works – the basics
• How it works – the advanced and little known features
• Etiquette on LinkedIn
• Getting your message across on LinkedIn
• Building your brand on LinkedIn
• Creating the right profile: the cornerstone of your LinkedIn activity
• Developing your profile to attract new prospects and clients as well as acting as social proof for referrals and word of mouth
• Developing your network to increase your reach and visibility
• Methods and approaches to extend your network
• Using the advanced search facilities to find new potential prospects and target new businesses.
• Raising your profile and marketing yourself, your company and services
• Developing and raising your profile to set you apart from the competition on LinkedIn
• Updates: how to use them best without re-inventing the wheel
• Groups: participating sensibly and establishing your own
• Recommendations, messaging, endorsements and other on site tools Company tools and coordinating activities

Youtube
• An Introduction to YouTube
• How to create a YouTube Channel.
• Optimizing YouTube Channel.
• How to gain more YouTube views & Subscribers.
• How to work with your YouTube Audience
• Annotations, Rich Cards & Associate Websites

Certification
After the successful completion of the training and project he/she will be awarded with training certificate/certificate of completion
Placement Preparation
Along with this course, you will also get complementary (free of cost) access to the Gradient Infotech placement preparation module, which is a package to help you ace your placements/ internships hunt. You will learn how to write your resume, cover letter and how to prepare for your interviews.
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Course Duration

  • Duration - 60 days

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